In 1920, the 18th Amendment to the U.S. Constitution—Prohibition—officially took effect. Jesse Lindsay, transported to Chicago, built his "beverage" business during the Roaring Twenties. At that time, Al Capone, the underground emperor, was just taking his first steps towards dominating Chicago. As the iron fist of the Great Depression slammed into the bubble of false prosperity, Jesse Lindsay's name had already resounded throughout North America!