You can doubt the character of a chaebol, but you can't doubt their vision!

Lee Ja-sung: What's wrong with my character? It's very pure, okay? I treat my customers as my bread and butter, I focus on sincerity, and I see the old chaebols as equally matched opponents, always striking hard.

Volkswagen: I envy neither the lovebirds nor the immortals, but I envy Chairman Li every single day!

Lee Ja-sung: Can you please stop focusing on the female artists under my group's Tide Entertainment? I really have nothing to do with them; it's all just platonic relationships.

A former South Korean chaebol: Damn it, three generations of us have been in business, and not one of us can keep Lee Ja-sung in check!

Lee Ja-sung: Take this, you trash! When it comes to business, sincerity is the ultimate weapon!