You can doubt the character of a chaebol, but you can't doubt their vision!

Lee Ja-sung: What's wrong with my character? It's very pure, okay? I treat my customers as my bread and butter, I focus on sincerity, and I see the old chaebols as equally matched opponents, always striking hard.

Volkswagen: I envy neither the lovebirds nor the immortals, but I envy Chairman Li every single day!

Lee Ja-sung: Can you please stop focusing on the female artists under my group's Tide Entertainment? I really have nothing to do with them; it's all just platonic relationships.

A former South Korean chaebol: Damn it, three generations of us have been in business, and not one of us can keep Lee Ja-sung in check!

Lee Ja-sung: Take this, you trash! When it comes to business, sincerity is the ultimate weapon!

A frustrated Chinese underdog, reborn as a talented Korean-American director. When Yoo Si-hoon first arrived in the entertainment-obsessed nation, bearing Oscar honors, he was already considered the "future of Chungmuro." The entire peninsula would be his film set. Idol stars clamored to be his leading ladies. But Yoo Si-hoon, from the beginning, simply wanted to quietly direct for fun. But as he nurtured one idol after another into Blue Dragon Film Queens... A hatchet gradually began to loom over him. (Korean entertainment, many female leads, second-generation leads, no bulldozers) (Due to the sheer number of female leads, his career progress was slow, so don't read if you're not interested.)