Game Production: Reforging the 2D Game Era

2015—an era where even pigs could take flight. This was the year when 2D games began to stir from the edges of the breeze. In the coming years, titles like Honkai Impact 3rd, Arknights, Azur Lane, and Punishing: Gray Raven would rise to prominence, bringing with them a wave of new game studios into the spotlight.

That same year, domestic single-player games were still lost in confusion, huddling under the lingering glow of Chinese Paladin and GuJian, desperately waiting for someone to break the mold. Meanwhile, on the global stage, a new gaming revolution was brewing—the “Battle Royale” era was just around the corner.

Without a doubt, it was a time full of opportunity. The question was—who could catch the wind and soar into the sky?

Chu Chen returned to this era—when even pigs could fly. From being mocked for “powering everything with love” to changing the world, his philosophy remained simple:

“Make fun games. Make games that everyone can genuinely enjoy!”